Protect Your Child’s Dream| Post Office

William is at that adorable age.  Every day his dreams for the future change.  A few months ago at pre school he was asked along with the other children what he wanted to be when he grew up.

The answers from the other children were as expected.  One wanted to be a doctor, one wanted to be a nurse, there was also a footballer in the making and lots of mummy replicas… you name it the kids wanted to be it.

William on the other hand stood up and said he wanted to be a walrus.

I just loved the fact that his imagination knows no bounds.  Nothing is out of the realms of reality for him.

We’d actually sat on the sofa a few days previous and watched Blue Planet together, and William was remembering the scene of the mummy walrus and the baby walrus trying to escape the starving polar bear before finally finding safety on an iceberg where they cuddled up lovingly.

William just wants to feel safe, and so he imagined himself as the baby walrus being protected.

So when Post Office got in touch and asked if I wanted to collaborate on a campaign surrounding life insurance I immediately knew it would be a perfect fit for The London Mum.

After all we all want to be the mummy walrus and protect our young.

We never know what will happen in our futures, but what we can do is plan for all eventualities so that our little ones are supported to live out their dreams even if we might not be there to see them.

As part of the campaign, I got to ask William again about his future dreams and goals in life.

I hope I’m able to see his dreams achieved.  I’d love nothing more then for him to actually have a dog and a cat called Trainer and Train one day.  The names are just perfectly imperfect!

If you’d like to see the goals and aspirations of some other children, definitely take a look at the Post Office protect your child’s dream page and also consider using their life insurance calculator to get a quote.

While we don’t want to think about not being here for our children, it’s nice to know should anything happen their dreams can continue.



  1. Child’s dreams of their hopes and goals and their future security are super important…Love this post! Hope he gets the dog and cat, trainer and train x

  2. I think having life insurance is so important. Hubby is covered by his work but I am not so I have a seperate one

    • It’s so worth having. I’m not keen on many insurance policies but things like home, life and car are essential (and sometimes a legal requirement too of course! lol). x

  3. It is so important to keep our children’s dreams alive - and that includes making sure they can still achieve them even if we are no longer with them. Life insurance is such an important thing to have

  4. That is so cute that your child wants to be a walrus when he grows up. It’s really inspiring how far a child’d imagination can go, and this is a good thing because imagination is at the starting point of all great ideas.

    • It is! I never want to tell him he can’t be something irrelevant of how out there it is! lol

  5. Having life insurance is so important. Just to make sure everything is covered - just in case.

    • Exactly. Not a topic that’s discussed lots but I hope it’s something every parent has in place.

  6. I love listening to my kids when they talk about their dream futures, they change regularly but they all always want to help the world in some way.

  7. This definitely sounds like a package worth looking into. I’ll have to see if I’m covered by my husband’s benefits package in this way.

    • Definitely do check it. It’s usually something that has to be taken out by each of you individually. But you never know he might have something in place already!

  8. I have so much love for this. My children dream big like being a Power Ranger and you know what we go with it, innocent dreams are what makes children so special so i embrace it 🙂

    • Totally! I love that his new thing is that he’s going to be one of the ghostbusters when he’s big… but he’ll only fight ghosts in the day time lol

  9. I love that he wanted to be a walrus, such a great age where their imaginations can run wild. It’s so important to be covered with insurance because you never know what’s around the corner

    • You really don’t, and as much as we don’t want to think about it it’s one of those things that we all should.

  10. That is so incredibly adorable. You’ve got sucha sweet boy. Love the campaign by post office! Really resonates with mums

    • Really glad you enjoyed it. I loved working on it. It was such a cute concept and a great message.

  11. (thought it best to time-delay this ‘worlds longest’ monster reply post) BUT, … I JUST HAD TO LAUGH LondonMum, your post brought back so many huge ‘yest-a’year’ happy memories for me on this very theme with an odd assortment of outstandingly great kids. I use to so enjoy the absolute privilege of being allowed into their unlimited imaginative & creative, mystical, explosive, weird & wonderfully bewildering world of - ‘inside-&-outside-of-the-box’ little guys thinking re. many ‘wot’da’ya’wannabee?’ spontaneous impromptu tutorials (when they were all on wild-n-windy days ‘hyper mode’ usually as I remember,) with my various fabulous, albeit, older than your little prince, KS2 Form Tutor Groups & who / what inspired their ‘I wannabee’ aspirations, which, as I recall, were mainly, TV & parents; in that order ha! I remember that, after many wide-eyed agricultural facial grimaces while in search of original thought, excited fidgeting, index digits plunged into mouths, eye swivelling, in unison ‘eeeers & ‘ummms,’ finger bending, head scratching, sniffing, tongue chewing, & an assortment of Harry Potter type expressions, I was hit with their ‘predictables’… ooooh, I know, - I ‘wannabee;’ … a fireman, a policeman, a jet pilot, a spaceman etc, but, when I gently pushed them, it was often their ‘outside-of-the-box’ & ‘in-a-perfect-world’ future career wish that always challenged me to ‘keep-it-all-together’ when their creative secondary career dreams appealed to my rather unfortunate childish sense of humour I’m afraid. After frenetic discussions, wide-eyed deep contemplation, followed by a field-of-daisies of ‘secondary thoughts’ enthusiastic hands shot up, I remember being further hit with their typical, but nevertheless brilliantly entertaining – (ala William) ‘UN-predictables’ … (& who said vaudeville was dead ha?) …ooh, ooh, I know, I ‘r-r-r-e-a-l-l-y wannabee;’ … a shepherd in London, a Teletubbie (I never discovered what happened to him ha,) a ‘tacta’ (tractor) driver, Batman, a boxer, Darth Vader, a chocolate taster, & all with vivid theatrical actions thrown-in for demonstrative purposes for the poor creased-up ‘left-behind’ teacher who should’ve known better than to ‘push-n-expand’ their creative thinking really ha, - Bart Simpsons brother, Casper, Captain Janeway (1st Star Trek female captain,) … I ‘wanna’ blow ‘fings’ up; (there’s always one eh?) … &, … “Like my Dad,” (“Oh yes, & what does he do?”) … “Nothing!” - talk about trying to keep a straight face – & these little Einstein’s were/are our future! But, to prove little career dreams CAN come true; in their ranks for 1 term while her parents professionally travelled the UK on (appropriately enough) - Insurance assignments, was 1 entertaining character who achieved her dream, someone, unfortunately, no longer with us, a bright bubbly-n-bouncy; Victoria Wood - & a muscular little man – an athletic knock-kneed Jamie Redknapp (ex-pro footballer now) & look what they achieved!! So, keep creatively dreaming ‘Sir little trousers’ … ‘Williams Wonderous Wonderful Walrus World’ of career opportunities awaits you. Hey, big guy, you could be; a daft musician? … or a simple rugby player cum-to-that? … ya’ Mum would just l-l-l-o-v-e that – trust me – just don’t tell her I suggested either of those – sssshhhh-haha! As regards insurance LondonMum, I couldn’t agree more!! ‘L’ & me consider that a “todays essential”:- house contents, cars, our ‘escape from the 21st century’ Sandbanks beach hut & the studio all insured to the absolute hilt including the studio’s legally required ‘rip-off public liability’ policy, but, & far FAR more importantly; should anything happen to me, I have peace-of-mind knowing that, because this is already active, ‘L’ would be financially secure - exactly the same as your realistic mind-set plan regarding your 2 little heart-breakers dreams-n-futures, &, I know you’ll probably purse ya’ lips, flare ya’ nostrils, roll ya’ eyes & ‘tutt’ me as usual & probably think this daft, (but hopefully you’ll understand why?) - I also have my hands insured! Alrightey, enough of that eh?… as you may remember, the B&WC’s temporarily out of commission for another 3 / 4 days at least - ssoo, - my apologies for this monster length!!!! … just thought I’d utilise part of this (damn frustrating) ‘waiting for the studio to finally finish off being re-built’ free-time by thinking: “Who can I irritate & annoy today???” – (besides ‘L’ … I do that professionally - no training required haha!) … sssooo, alternatively, ~ guess who I thought of? ~ (cue; drum roll & trumpets fanfare … enter stage left) ~ THE PROUD CHARISMATIC LONDONMUM & HER 2 LEADING LITTLE SUPER STARS ~ ~ ‘TAD HARR’ hahaha! Hope all’s well. Onwards LondonMum … apologies for ‘monster’ once again … I won’t do it ‘aggenn missssth … prommisssth.’

    • Hope that caravan is insured as well lol… with all it’s leaks and uncomfortable living! hahah. I’ll let you know how william’s need to become a walrus progresses.. hahah xx

  12. Gooodie Loooordie … ‘Well Played’ LondonMum!!! - you never cease to amaze me - how on earth do you remember that haha? Struth, that’s going back a bit … blimey, I’m stunned! Even I’d forgotten about that - yep, that old ‘unique’ B&WC studio in that rickety old railway carriage in the New Forest - ‘L’ (when 1st stepping foot in it) was horrified ha. Hope all’s well. Onwards LondonMum. THE WALRUS REIGNS ha!

    • The walrus reigns for sure!! I’m not he hunt for the perfect walrus print for the kids bedroom now lol

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